14, 2020)Įven better, your whole sales team can collaborate in LSN. Image Credit: Linkedin, “Introduction to Sales Navigator.” (Sept. These filters will help ensure that you find the right person every time and get that much closer to converting leads to opportunities. LSN was designed to help you “empower talent, strengthen customer relationships, and acquire new opportunities.” It has powerful advanced search capabilities that help you find leads and accounts by using unique filters such as company, employee size, industry, or even job history changes. LinkedIn Sales Navigator (LSN) helps the modern salesperson tap into what’s possible when you use LinkedIn for sales. This LinkedIn sales solution can help today’s reps solve the most pressing challenges they face today. This is where LinkedIn Sales Navigator comes in – as of September 2020, LinkedIn has 690 million global members. Modern sales reps face many challenges like difficulty reaching key decision-makers or buyers, trouble engaging with prospects, and constantly dealing with low-quality data in their CRM and/or marketing automation environments. Today’s sales reps face new challenges that make traditional methods of prospecting feel fruitless. After all, if Merril Lynch’s recent experiment with cold calling doesn’t prove it – nothing will! We agree with LinkedIn when they say that cold calling just doesn’t work like it used to.
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